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World cup sponsor FNB unveils 2010 countdown clocks

Article Published: Tuesday 11 December 2007

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In the build up towards the 2010 FIFA World Cup, official national supporter First National Bank has unveiled countdown clocks at many of the country's airports and host cities.

Mpumalanga Premier Thabang Makwetla and FNB Mpumalanga Regional Director for Public Sector Banking Tsidi Lebenya ceremoniously switched on the first clock in Nelspruit city centre on Tuesday amid hundreds of soccer fans.

Ms Lebenya said she hoped that the brightly coloured time-piece would be a symbolic representation of the massive potential the event presented for the growth and development of the region.

"At FNB, we are confident that the world up will be a huge success. As an official supporter of the world cup we believe good preparation and a positive attitude will contribute to our success in hosting the event.

"The clock is ticking, and this should serve as a catalyst for everyone in Mpumalanga to focus and use every opportunity they have to improve their lives through this event and beyond," added Ms Lebenya.

The FNB countdown clock will remind every resident and visitor to the town of Nelspruit exactly how many days are left before South Africa hosts the greatest sporting event on the planet

At least 16 of these clocks have been set up at various locations including airports such as OR Tambo, Durban and Cape Town International airports and at all host cities.

Premier Makwetla said: "The official slogan for the event "Ke nako [its time]" must inspire us to work timeously to provide road infrastructure, health amenities and disaster management capacity and that our Nelspruit CBD becomes a crime free environment in preparation for a world class event.

"The countdown clock must symbolically remind us that there is serious work going on in our hosting cities."

Constructed from moulded fibreglass, each five-metre high countdown clock bears both the FNB and FIFA logos. The clocks can be programmed to communicate other appropriate world cup messages too.

The clock also features a three-dimensional soccer ball designed by internationally renowned sporting experts Adidas.

FNB customers around the country have also been given the opportunity to win tickets to both the 2009 FIFA Confederations Cup and the world cup through a recently launched customer competition.

Through its $30 million sponsorship of the event, FNB is entitled to a package of rights and benefits that include access to purchasable match tickets to both tournaments.

FNB has also partnered with government to promote heritage tourism and assist the region's SMMEs in setting up and running successful tourism businesses in readiness for the world cup.
 
- BuaNews




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