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FIFA completes World Cup media rights sales

Article Published: Wednesday 26 November 2008

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FIFA completed its lineup of 2010 World Cup broadcasters ahead of schedule Tuesday by signing a television rights deal for Nigeria.

World soccer's governing body expects to earn $3.2 billion from selling television and marketing rights for the tournament in South Africa.

"We can now focus on delivery of the rights and further developing our relationship with the broadcasters," FIFA secretary-general Jerome Valcke said.

The agreement with the Broadcasting Organization of Nigeria guarantees live coverage on free-to-air television and radio of all 64 games.

AP




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