Football Federation Australia (FFA) announced changes to its management team Wednesday as it sets about bidding for the 2018 or 2022 World Cup and the 2015 Asian Cup.
FFA chief executive Ben Buckley said since he would be concentrating on leading the World Cup bid team, he had brought in former player Archie Fraser to oversee the domestic A-League.
"Archie has not only played the game to a high level, he's also a professional sports administrator and he has a first-class commercial and strategic background," Buckley said.
Buckley also said the A-League's current head of operations, Rob Abernethy, would concentrate full-time on Australia's 2015 Asian Cup bid.
The World Cup bid team would expand to include 12-15 full-time staff over the next two months, Buckley said, including experts on legal services, finance, infrastructure and community relations.
Australia will face competition from England, Belgium and the Netherlands, the United States, Japan, Mexico, Indonesia, Portugal and Spain, Qatar and Russia in its World Cup bid.
African countries are precluded from bidding for the 2018 tournament as the next World Cup, in 2010, will be staged in South Africa.
Sapa-AFP Worldcupweb.com