One million tickets have now been sold for Rugby World Cup 2011 (RWC 2011) following a surge in sales during the final phase of ticketing for the Tournament which opened to the general public on Monday.
"This has been a tremendous start to our final ticketing campaign and we are thrilled with the way fans in New Zealand and around the world have responded, " said Martin Snedden, CEO for Tournament Organiser Rugby New Zealand 2011 (RNZ 2011).
RNZ 2011 is forecasting total sales revenue of NZ$268.5m based on expected ticket sales of 1.35m from the 48 Tournament matches.
The sales in the final phase have boosted ticket revenue by NZ$17 million to NZ$220 million. This means RNZ 2011 has now reached 82% of its revenue target.
Over the last six weeks fans have purchased 211,000 tickets with a value of NZ$51 million.
"This is a fantastic result and is about where we expected to be with little over two months until the Tournament kicks-off. "
Before RWC 2011, the highest revenue-generating event in New Zealand’s history was the 2005 British & Irish Lions Tour, which grossed NZ$24m.
"As of today, we have achieved nine times the ticket revenue for that event so that is very pleasing, " said Martin Snedden.
"Tickets are selling fast to many matches. 85,000 fans from over 100 countries are already coming so we urge New Zealand fans to get in quickly to avoid being disappointed. There is already limited availability in some seat categories while some categories for certain matches are exhausted. "